Where to Sell Sneakers: StockX, GOAT, eBay, Laced, Vinted and More Compared

Where you sell a pair of sneakers depends on two things: whether they have been worn, and where you live. A deadstock pair of Jordans in the original box suits a marketplace that checks it and sells it at the going rate. A worn pair of New Balance needs a marketplace that lets you show the wear in your own photos. This guide compares StockX, GOAT, eBay, Laced, KLEKT, Vinted, Depop, Grailed, Poshmark, Mercari and Whatnot for sellers in the US, the UK and Europe. Fees and rules are taken from each company’s own pages on 10 November 2026.

We make FLUF Connect, a tool for listing the same item on several marketplaces. Most of this guide is about the marketplaces themselves.

Where Can You Sell Sneakers Online?

A simple rule: if the pair is new and in demand, a marketplace that checks it will usually get you a fair price quickly. If it is worn, rare in a way the catalogue does not capture, or a lesser-known brand, list it where your own photos and description sell it.

What Is the Best Place to Sell Sneakers?

There is no single answer, because the marketplaces are built for different pairs.

• Deadstock, popular models: StockX, GOAT, Laced in the UK and KLEKT in Europe. Buyers pay for the check, and you do not write a listing.
• Used pairs in good condition: eBay, Depop, Grailed, Vinted, Poshmark and Mercari. You set the price and show the condition.
• Sellers with a lot of pairs: Whatnot live shows, where buyers bid in real time.
• Selling locally: Facebook Marketplace, where the buyer can try the pair on before paying.

How Does Selling Sneakers on StockX Work?

StockX sells from a catalogue. Each sneaker has a page by model and size, and you place an ask, the price you want, against it. When it sells, you have two business days to ship, or five if the pair sold on its release day.

On the Verified marketplace, the pair must be brand new and include the original box. It goes to a StockX Verification Center, where the team checks it against StockX’s condition rules before it is sent to the buyer. Once it passes, your sale joins that day’s payout.

StockX’s seller fees are a 3% payment processing fee plus a transaction fee set by your seller level. Level 1 pays 9%. It falls to 8.5%, 8%, 7.5% and 7% as you reach 12, 40, 200 and 800 sales a quarter, or the matching sales values. The minimum fee is $5 in the US, £4.50 in the UK and €5 in the EU. Shipping is taken from your payout; StockX gives estimated base rates of $5 in the US, £4 in the UK, and between €5 and €11 in Germany, France, Italy, Spain, the Netherlands and Ireland, and says the cost varies.

Used pairs go to a separate Listings marketplace. It is open to buyers and sellers in the United States, and selling is limited to select users with a waitlist. A UK or European seller cannot sell worn sneakers on StockX today.

Weighing StockX against the alternatives? See StockX vs eBay and StockX vs Grailed.

Should You Sell Sneakers on GOAT?

GOAT sells new and used sneakers, and its seller app is alias. The alias FAQ calls it “the official selling app of GOAT, Flight Club, and Sneakers.com”, so one listing can reach buyers on all three. FLUF Connect does not connect to GOAT or alias.

GOAT approves sellers before they can sell, and selling from outside the US is open to select sellers. The commission is 9.5% plus a seller fee for a seller rating of 90 or above. Every seller starts at 90; a cancellation takes off 10 points and a sale adds 2. Lower ratings pay 15%, 20% or 25%. The seller fee depends on where you are: for example $0 for a US drop-off, $5 for US prepaid shipping and $2 for a UK drop-off. Withdrawing your earnings to a bank or PayPal costs 2.9% (3.1% in some locations), and alias waives that fee if you spend the balance on GOAT.

You ship the pair to GOAT within three business days, where it is verified before it goes to the buyer. A late shipment is cancelled with a $10 charge, and a replica costs you $15. Used pairs, and new pairs with defects, need photos when you list them. Your earnings appear in your account once the pair is verified.

Does eBay Authenticate Sneakers?

Yes, in the US, the UK, Australia and Canada, through a service called Authenticity Guarantee. When an eligible pair sells, you post it to an authenticator, who checks it and sends it on to the buyer. If it cannot be verified, the buyer is refunded and the pair comes back to you.

In the US, the sneaker terms cover new and pre-owned pairs sold for $75 or more, in men’s, women’s and kids’ categories, for select models from brands including Jordan, Nike, Adidas, Yeezy, New Balance, Asics, Vans, Converse and Puma. Customised and signed sneakers and listings with local pickup are excluded. eBay does not charge the seller or buyer for the check.

eBay US fees are lower for sneakers above $150. Under the selling fees for men’s and women’s athletic shoes, a sale of $150 or more pays 8%, with no per-order fee and no insertion fee when the starting price is $150 or more. Below $150, the rate is 13.6% plus a per-order fee of $0.30 or $0.40. The fee is worked out on the total sale, including postage and sales tax.

In the UK, eBay’s sneaker seller FAQ covers new and used trainers from listed brands sold for £100 or more, and selected models from those brands below £100. eBay pays for the check. It applies to sales on eBay.co.uk posted to a UK address. UK-based private sellers pay no final value fee; fees apply above 300 listings a month, for optional upgrades, and for some overseas delivery.

In Australia, the threshold is A$140, also at no cost to the seller.

Where Can You Sell Sneakers in the UK and Europe?

Beyond StockX and eBay UK, three marketplaces are worth a look.

Laced is a UK sneaker marketplace. You list against its product catalogue, and its fees are 12% plus 3% payment processing, with shipping shown when you list. After a sale you have two working days to send the pair to its authentication centre, which checks it is authentic, unworn and in the original packaging. Missing the deadline costs £15. Sellers based in the EU send to an EU centre. Once the pair passes, the money goes to your Laced wallet, and you withdraw it in pounds.

KLEKT serves the UK and the EU. Under its terms, sellers pay 8% as a new seller, 7% once established and 6% when trusted, and buyers pay a separate fee. Pairs priced at €150 or more go through a KLEKT Authentication Center. Below that, they ship straight to the buyer, unless the buyer adds authentication for €15 or the seller prepays it. KLEKT accepts conditions from New/Deadstock down to Fair, so worn pairs can be listed with full photos. Not shipping an accepted order, a wrong size, a wrong item or a damaged box each costs €15.

Vinted is the low-cost option for worn pairs in the UK and Europe. There are no selling fees; the buyer pays the Vinted fee at checkout. On trainers priced at £85 or more from listed brands such as Nike, Jordan, adidas, New Balance and Yeezy, the buyer can add Item Verification for £10. It is free for the seller, and you cannot remove it from an eligible listing. In France and Germany it applies from €100, for €10.

For designer trainers, Vestiaire Collective accepts shoes and checks items sent with authenticated shipping. Its UK fee is 12% between £83 and £16,667, or £10 below that, plus 3% processing.

Where Should You Sell Used Sneakers?

Worn pairs sell on marketplaces where you write the listing and take the photos. These are the main ones:

• Depop (UK, US, Australia): no selling fee for sellers based in those three countries. You pay payment processing of 2.9% + £0.30 in the UK or 3.3% + $0.45 in the US. Boosted listings cost 12%.
• Grailed (US and international): 9% on sales of $120 or more, and 6% below that with a $1.99 minimum. Payment processing is 3.49% + $0.49 on US payments and 4.99% + $0.49 on international ones. Grailed reviews listings from their photos and text; it does not inspect the pair.
• Poshmark (US and Canada): 20% on sales of $15 and above, $2.95 below. Posh Authenticate is free on select luxury items sold for $500 or more.
• Mercari (US): a 10% selling fee and no payment processing fee. On shoes over $100 you can add authentication, which costs the seller $5.
• eBay and Vinted, covered above, both take used pairs.

Selling a worn pair on GOAT is possible too, with photos. KLEKT also takes used pairs in Europe.

Can You Sell Sneakers on Whatnot?

Yes. Whatnot is a live-selling app where buyers bid during a show, which suits sellers with many pairs. Its commission depends on your sales over four weeks and on the category. In Fashion, the standard tier pays 8% in the US and 6.67% plus VAT in the UK. Payment processing is extra: 2.9% + $0.30 in the US, and 2.42% + £0.25 plus VAT in the UK and EU.

Whatnot does not authenticate sneakers itself. Its sneaker guidelines ask sellers to be sure a pair is genuine before selling it, suggest third-party authenticators such as Entrupy, LEGIT or CheckCheck, and list the flaws a seller must disclose. Our guide to selling sneakers on Whatnot covers running a show.

How Much Do You Keep When You Sell Sneakers?

Here is what each marketplace takes from a new pair selling for $200 in the US, for a new seller, before postage.

And for a new pair selling for £150 in the UK:

The lowest fee is not the whole story. On StockX, GOAT and Laced you list against a catalogue page instead of writing a description, and the buyer trusts the check. On Vinted or Depop you keep more, but you photograph the pair, answer questions and wait for a buyer.

Can You List the Same Pair on Several Sites?

Yes. A pair listed on eBay, Depop and Grailed reaches three sets of buyers instead of one. The risk is selling the same pair twice, so it has to come down everywhere else when it sells.

That is the job FLUF Connect does. You create the listing once and send it to the marketplaces you choose, including eBay, Depop, Vinted, Grailed, Poshmark, Mercari, Whatnot, Vestiaire Collective and Facebook Marketplace. When the pair sells on one of them, FLUF Connect takes it off the others. You need your own seller account on each marketplace.

StockX works a little differently. FLUF Connect places an ask on the matching StockX catalogue product and size, and asks you to pick the right one if there is no exact match. It does not see a StockX sale on its own, so when a pair sells there, mark it sold in FLUF Connect and the other listings come down. FLUF Connect does not connect to GOAT, alias, Laced or KLEKT, so a listing there has to be ended by hand. It does not authenticate sneakers; that is done by the marketplace that sells the pair.

How Do You Get a Better Price for Your Sneakers?

• Keep the original box. StockX requires it for new pairs, and Laced checks for the original packaging.
• Use the exact model name and size. Include the style code from the box label, so buyers searching for that release find the pair.
• Photograph the details. Show both sides, the soles, the heels, the insoles, the size tag and the box label.
• Disclose the flaws. Whatnot’s sneaker guidelines list what buyers expect to hear about, such as yellowing or discolouration and missing or replaced insoles.
• Check sold prices. Look at what the same model and size has sold for, not what sellers are asking.
• Ship on time. StockX and Laced give two business days and GOAT three, and missing the deadline can cost you a fee.

Have other things to sell? See our guides to where to sell designer bags and where to sell watches, and our crosslisting app comparison for tools that list on several marketplaces. New to the term? Here is what deadstock means.